Handbook of Research on Global Diffusion of Broadband Data Transmission
| Author | : Dwivedi, Yogesh K. |
| Publisher | : IGI Global |
| Total Pages | : 922 |
| Release | : 2008-02-28 |
| ISBN-10 | : 9781599048529 |
| ISBN-13 | : 1599048523 |
| Rating | : 4/5 (523 Downloads) |
Book Synopsis Handbook of Research on Global Diffusion of Broadband Data Transmission by : Dwivedi, Yogesh K.
Download or read book Handbook of Research on Global Diffusion of Broadband Data Transmission written by Dwivedi, Yogesh K. and published by IGI Global. This book was released on 2008-02-28 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
