The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mo

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere

This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich