In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu

An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research pro

For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and beha

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi