Happening 2

Download or read book Happening 2 written by Jeanne Tan and published by Frame Publishers. This book was released on 2016-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring book is a visual feast of global event designs which is a must for brand innovators and identity wizards. Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic. Happening 2 covers over 60 stunning spectacles – from fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.