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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
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Type: BOOK - Published: 1997-04-07 - Publisher: John Wiley & Sons
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a
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Pages: 435
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin