Housework and Housewives in American Advertising

Housework and Housewives in American Advertising
Author :
Publisher : Springer
Total Pages : 276
Release :
ISBN-10 : 9780230337978
ISBN-13 : 023033797X
Rating : 4/5 (97X Downloads)

Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus

Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.


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