The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer worki

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer worki

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consume

The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)". This complete summary of the ideas f