How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike,

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a pr

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign fo