Improving Tourism and Hospitality Services

Improving Tourism and Hospitality Services
Author :
Publisher : CABI
Total Pages : 228
Release :
ISBN-10 : 0851990444
ISBN-13 : 9780851990446
Rating : 4/5 (446 Downloads)

Book Synopsis Improving Tourism and Hospitality Services by :

Download or read book Improving Tourism and Hospitality Services written by and published by CABI. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.


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