Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the chal

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.

This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses th