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Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the chal
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The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current
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Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also
Service Excellence in Tourism and Hospitality
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Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.
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This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses th