"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with

Over the past years, significant changes have occurred in the corporate sector arising from globalization, increasing international competitiveness, and intensi

The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural act

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi