Innovation Management and New Product Development

Innovation Management and New Product Development
Author :
Publisher : Pearson Education
Total Pages : 558
Release :
ISBN-10 : 0273686437
ISBN-13 : 9780273686439
Rating : 4/5 (439 Downloads)

Book Synopsis Innovation Management and New Product Development by : Paul Trott

Download or read book Innovation Management and New Product Development written by Paul Trott and published by Pearson Education. This book was released on 2005 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.


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