Instructor's Manual for Strategic Marketing Problems

Instructor's Manual for Strategic Marketing Problems
Author :
Publisher :
Total Pages : 746
Release :
ISBN-10 : 0132747278
ISBN-13 : 9780132747271
Rating : 4/5 (271 Downloads)

Book Synopsis Instructor's Manual for Strategic Marketing Problems by : Roger A. Kerin

Download or read book Instructor's Manual for Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 2013 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries.
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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train