Integration of Preference Analysis Methods into QFD for Elderly People

Download or read book Integration of Preference Analysis Methods into QFD for Elderly People written by Samah Abu-Assab and published by Springer Science & Business Media. This book was released on 2012-03-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.