Internal Marketing: Directions for Management

Internal Marketing: Directions for Management
Author :
Publisher : Routledge
Total Pages : 331
Release :
ISBN-10 : 9781134613939
ISBN-13 : 1134613938
Rating : 4/5 (938 Downloads)
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Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis

Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic


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