This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cros

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cros

The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultur

All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa,