International Marketing and Export Management

International Marketing and Export Management
Author :
Publisher :
Total Pages : 694
Release :
ISBN-10 : 0273655213
ISBN-13 : 9780273655213
Rating : 4/5 (213 Downloads)
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Book Synopsis International Marketing and Export Management by : Gerald Albaum

Download or read book International Marketing and Export Management written by Gerald Albaum and published by . This book was released on 2002 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.


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Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
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"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent
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Central themes are the understanding of marketing processes and the management of export operations and decision making.
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This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic