International Marketing Mix Strategies for Universities, Together with Cultural Aspects and Their Role in the Internationalization Process for the Higher Education

International Marketing Mix Strategies for Universities, Together with Cultural Aspects and Their Role in the Internationalization Process for the Higher Education
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Total Pages : 67
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ISBN-10 : OCLC:1245504777
ISBN-13 :
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Book Synopsis International Marketing Mix Strategies for Universities, Together with Cultural Aspects and Their Role in the Internationalization Process for the Higher Education by : Katja Brinschwitz

Download or read book International Marketing Mix Strategies for Universities, Together with Cultural Aspects and Their Role in the Internationalization Process for the Higher Education written by Katja Brinschwitz and published by . This book was released on 2013 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for