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Type: BOOK - Published: 2000-07-01 - Publisher: IGI Global
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To many people, the use of computers and the Internet as research tools is not a new concept. To others, though, computers are a relatively recent if necessary
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Type: BOOK - Published: 2012 - Publisher: Psychology Press
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the
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Type: BOOK - Published: 2012 - Publisher: Pearson
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows
Language: en
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Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the