Internet World Guide to One-To-One Web Marketing
Author | : Cliff Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 408 |
Release | : 1998-03-23 |
ISBN-10 | : UOM:39015047072213 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Internet World Guide to One-To-One Web Marketing written by Cliff Allen and published by John Wiley & Sons. This book was released on 1998-03-23 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the help of push, tracking, and analysis tools, audio-visual conferencing, and other cutting-edge technologies, marketers can now use the Web to develop long-term, highly profitable, one-to-one relationships with their most valued customers. This groundbreaking guide introduces a dynamic new marketing strategy and shows how to use the latest technologies and techniques to launch successful campaigns.