Introduction to Marketing - Principles of Wholesale and Retail Distribution

Download or read book Introduction to Marketing - Principles of Wholesale and Retail Distribution written by Paul Dulaney Converse and published by Read Books Ltd. This book was released on 2011-04-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.