This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Desp

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other