Kellogg on Advertising and Media
| Author | : Bobby J. Calder |
| Publisher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2012-06-29 |
| ISBN-10 | : 9781118429112 |
| ISBN-13 | : 1118429117 |
| Rating | : 4/5 (117 Downloads) |
Download or read book Kellogg on Advertising and Media written by Bobby J. Calder and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
