Key Account Management in Business-to-Business Markets
| Author | : Stefan Wengler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 309 |
| Release | : 2007-11-06 |
| ISBN-10 | : 9783835093553 |
| ISBN-13 | : 383509355X |
| Rating | : 4/5 (55X Downloads) |
Book Synopsis Key Account Management in Business-to-Business Markets by : Stefan Wengler
Download or read book Key Account Management in Business-to-Business Markets written by Stefan Wengler and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
