Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and compe

Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and compet

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and ev