This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to �

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new