Related Books
Language: en
Pages: 299
Pages: 299
Type: BOOK - Published: 2020-06-26 - Publisher: IGI Global
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p
Language: en
Pages: 319
Pages: 319
Type: BOOK - Published: 2015-02-12 - Publisher: Routledge
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision
Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a
Language: en
Pages: 375
Pages: 375
Type: BOOK - Published: 2021-12-10 - Publisher: IGI Global
Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2020-06-19 - Publisher: IGI Global
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches