Listening to the Voice of the Market

Author	: R. Eric Reidenbach
Publisher	: CRC Press
Total Pages	: 131
Release	: 2009-12-16
ISBN-10	: 9781040181256
ISBN-13	: 1040181252
Rating	: 4/5 (252 Downloads)

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Book Synopsis Listening to the Voice of the Market by : R. Eric Reidenbach

Download or read book Listening to the Voice of the Market written by R. Eric Reidenbach and published by CRC Press. This book was released on 2009-12-16 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business

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