Living Brands: Collaboration + Innovation = Customer Fascination

Download or read book Living Brands: Collaboration + Innovation = Customer Fascination written by Raymond Nadeau and published by McGraw Hill Professional. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents time-tested secrets of successful branding, as revealed by thought leaders at five of the world's top branding agencies. This book is based on the author's "Living Brands, Living Media" strategy and contains interviews, case studies and detailed action plans from top marketing, branding and ad agency executives. Thought leaders at five of the world's top branding agencies reveal time-tested secrets of successful branding. Filled with interviews, case studies, and detailed action plans from top marketing, branding, and ad agency executives, this book is based on the author's groundbreaking "Living Brands, Living Media" strategy, profiled in "Brandweek" and on CNN. Raymond Nadeau is a frequent speaker at industry events worldwide, including Ad Age's conferences.