Luxury Wine Marketing
| Author | : Peter Yeung |
| Publisher | : |
| Total Pages | : 302 |
| Release | : 2019-09-23 |
| ISBN-10 | : 1913022048 |
| ISBN-13 | : 9781913022044 |
| Rating | : 4/5 (044 Downloads) |
Book Synopsis Luxury Wine Marketing by : Peter Yeung
Download or read book Luxury Wine Marketing written by Peter Yeung and published by . This book was released on 2019-09-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
