Machiavelli, Marketing and Management
Author | : Phil Harris |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2000-04-20 |
ISBN-10 | : 9781134605682 |
ISBN-13 | : 1134605684 |
Rating | : 4/5 (684 Downloads) |
Book Synopsis Machiavelli, Marketing and Management by : Phil Harris
Download or read book Machiavelli, Marketing and Management written by Phil Harris and published by Routledge. This book was released on 2000-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa