Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments

Download or read book Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments written by Vinicius Andrade Brei and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing.