Makeup in the World of Beauty Vlogging

Download or read book Makeup in the World of Beauty Vlogging written by Clare Douglass Little and published by Rowman & Littlefield. This book was released on 2020-10-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.