Managing Business in a Multi-channel World
Author | : Timo Saarinen |
Publisher | : IGI Global |
Total Pages | : 347 |
Release | : 2005-01-01 |
ISBN-10 | : 9781591406310 |
ISBN-13 | : 1591406315 |
Rating | : 4/5 (315 Downloads) |
Book Synopsis Managing Business in a Multi-channel World by : Timo Saarinen
Download or read book Managing Business in a Multi-channel World written by Timo Saarinen and published by IGI Global. This book was released on 2005-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.