Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relati

Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically differ

Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions r

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Custome