Managing in the Marketspace
| Author | : Jeffrey F. Rayport |
| Publisher | : |
| Total Pages | : 10 |
| Release | : 1994 |
| ISBN-10 | : 0000946087 |
| ISBN-13 | : 9780000946089 |
| Rating | : 4/5 (089 Downloads) |
Book Synopsis Managing in the Marketspace by : Jeffrey F. Rayport
Download or read book Managing in the Marketspace written by Jeffrey F. Rayport and published by . This book was released on 1994 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
