Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Author :
Publisher : IGI Global
Total Pages : 325
Release :
ISBN-10 : 9781799815242
ISBN-13 : 1799815242
Rating : 4/5 (242 Downloads)

Book Synopsis Managing, Marketing, and Maintaining Maritime and Coastal Tourism by : Morais de Brito, Mónica

Download or read book Managing, Marketing, and Maintaining Maritime and Coastal Tourism written by Morais de Brito, Mónica and published by IGI Global. This book was released on 2019-11-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.


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