A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market