"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

"This book provides a compendium of terms, definitions and explanations of concepts, processes and acronyms that reflect the growing trends, issues, and applica

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr

Project Management: The Managerial Process 6e