Managing Public Relations and Brand Image Through Social Media

Download or read book Managing Public Relations and Brand Image Through Social Media written by Anurag Singh and published by Business Science Reference. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.