Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

This text is written especially for sport management students to examine the wider social and cultural environment and to fully explain the key issues and pract

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinat

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organiza

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa