Managing the New Product Development Process

Download or read book Managing the New Product Development Process written by Robert J. Dolan and published by Prentice Hall. This book was released on 1993 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.