Managing Value Propositions in Service Ecosystems

Download or read book Managing Value Propositions in Service Ecosystems written by Julian Boha and published by Springer Nature. This book was released on 2020-09-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​