Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companie

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunder

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping About This Book Detailed guidance

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and e