Market-driven Thinking
Author | : Arch G. Woodside |
Publisher | : Routledge |
Total Pages | : 308 |
Release | : 2005 |
ISBN-10 | : 9780750679015 |
ISBN-13 | : 0750679018 |
Rating | : 4/5 (018 Downloads) |
Book Synopsis Market-driven Thinking by : Arch G. Woodside
Download or read book Market-driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.