Marketing Death
| Author | : Cheris Shun-ching Chan |
| Publisher | : OUP USA |
| Total Pages | : 303 |
| Release | : 2012-03-22 |
| ISBN-10 | : 9780195394078 |
| ISBN-13 | : 0195394070 |
| Rating | : 4/5 (070 Downloads) |
Book Synopsis Marketing Death by : Cheris Shun-ching Chan
Download or read book Marketing Death written by Cheris Shun-ching Chan and published by OUP USA. This book was released on 2012-03-22 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
