Marketing Finance

Marketing Finance
Author :
Publisher : Routledge
Total Pages : 355
Release :
ISBN-10 : 9780750657709
ISBN-13 : 0750657707
Rating : 4/5 (707 Downloads)
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Book Synopsis Marketing Finance by : Keith Ward

Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.


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