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Type: BOOK - Published: 2016-04-11 - Publisher:
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smar
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Type: BOOK - Published: 2017-10-24 - Publisher: Greenleaf Book Group
This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experience
Language: en
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Type: BOOK - Published: 2019-11-15 - Publisher: Koehler Books
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every comp
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Pages: 287
Pages: 287
Type: BOOK - Published: 2004-05-05 - Publisher: Harvard Business Press
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct
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Pages: 431
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi