Marketing in a Digital World

Author	: Aric Rindfleisch
Publisher	: Emerald Group Publishing
Total Pages	: 242
Release	: 2019-09-19
ISBN-10	: 9781787563391
ISBN-13	: 1787563391
Rating	: 4/5 (391 Downloads)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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