Marketing in the Tourism Industry (RLE Tourism)

Marketing in the Tourism Industry (RLE Tourism)
Author :
Publisher : Routledge
Total Pages : 266
Release :
ISBN-10 : 9781135083380
ISBN-13 : 113508338X
Rating : 4/5 (38X Downloads)

Book Synopsis Marketing in the Tourism Industry (RLE Tourism) by : Brian Goodall

Download or read book Marketing in the Tourism Industry (RLE Tourism) written by Brian Goodall and published by Routledge. This book was released on 2013-04-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.


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