Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

Contributed articles presented at a workshop held in 1994.

Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu